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Marketing Degree (Online), AA

San Juan College's online associate degree in marketing will teach you the tools you need to succeed at helping your company or brand stand out from the competition. Learn from our experienced instructors, who are professionally certified or currently working in marketing.

Why Complete an Associate Degree in Marketing?

Regardless of industry, marketing helps drive a company's revenue goals through brand awareness, relationship building, and increased sales. In our online world, businesses and other organizations need to use more avenues to get their messages out. Marketing via website design, social media presence, and online campaigns has become essential.

With an Associate of Arts (AA) in Marketing, you'll build skills in marketing tools and techniques that stand out in our online world. During your time in the degree program, you will:

  • Study the growing need for a robust social media presence
  • Learn how to create online campaigns
  • Discover how to deliver authentic content to connect with new customers and please existing ones.

With your associate degree in marketing, you'll  learn how to promote, advertise, and sell products and services for people to enjoy. Your courses will build on the foundation of traditional marketing. You'll also be at the cutting edge of digital marketing. By learning both, you'll be ready to help companies build brand awareness and make sales. 

Why Earn an AA in Marketing at San Juan College?

Online Program

Our associate degree in marketing is a two-year program that you can take entirely online. You'll be able to attend classes in a way that fits your schedule and get the flexibility you need with SJC.  

Digitally Focused

To be a successful marketing professional in today's online world, you need to build skills in new media. That's why SJC's marketing degree has been designed to start with a foundation of marketing principles and then dive deeper into effective strategies for digital, website, social media, email, mobile, and search marketing.

To gain firsthand experience, the marketing degree program includes opportunities to build integrated marketing campaigns to reach and engage target audiences for small organizations and events, internships, service-learning projects, and others. You will also work toward industry-standard certifications, such as Hubspot and Google Analytics, in each digital marketing class.

In addition, your marketing skills can give you a unique competitive advantage in the workplace. As you learn to market a company’s products and services, you’ll also learn how to brand and promote yourself. This will help you stand out from the crowd as you explore careers.


As part of your degree in marketing, you will create a capstone project with the help of your professors. Your ePortfolio will showcase your personal branding, talents, skills, and program work. It will help you set yourself apart from other job applicants by demonstrating your newly acquired marketing skills and expertise.

Affordable Option

Because of SJC's low tuition rates, the Marketing AA is an excellent investment for you. Your rigorous, high-quality education will prepare you for an entry level marketing position. It can also prepare you for transfer to a bachelor's degree program to jump start a higher level marketing career opportunity. You may also qualify to get your degree tuition-free through the NM Opportunity and Lottery Scholarships.

Ready to Transfer

More and more jobs require applicants to have bachelor's degrees. Our two-year Marketing AA will prepare you to transfer to a four-year college. Take the same rigorous classes with our lower tuition rates and smaller classroom sizes. We also have transfer agreements with four-year schools in and out of state. By transferring to those schools, you may be able to complete your bachelor's degree in just two more years.

What You'll Learn in the Marketing Program

The Marketing AA gives you a strong foundation in the world of marketing and can be taken completely online. You will learn business and marketing concepts to facilitate the building of key skills in digital, website, and social media marketing.

You'll also study topics such as:

  • Digital and mobile marketing strategies
  • Display and video advertising
  • Content marketing & branding
  • Email marketing
  • Search engine marketing

Marketing AA Curriculum

Transfer Options

Be prepared to earn a bachelor's degree at a four-year university with San Juan College. With the Marketing AA, you may be able to enter as a junior majoring in marketing or digital marketing. If you wish to transfer, we strongly encourage you to meet with your academic advisor. They will help coordinate your coursework at San Juan College with the requirements of the transfer institution.

Learn More About the Transfer Process

Illustration of peoples hands reaching out to help the earth

mINiTern Opportunities

Help non-profit organizations with their marketing strategies. By participating in our mINiTERN projects, you'll update websites, conduct email campaigns, run LinkedIn business profiles, and more. Not only will you gain real-world experience, but you'll also receive an honors service-learning designation on your transcript and may be able to receive a San Juan College scholarship.

Careers and Outcomes

Our economy is seeing a demand for people with marketing skills. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is estimated to grow 10% from 2021 to 2031. This is faster than average for other occupations.

Our Marketing AA graduates work in many careers, such as:

  • Advertising and promotions
  • Market research analyst
  • Event planning
  • Multimedia marketing specialist
  • Fundraising
  • Public relations
  • Marketing manager
  • Sales
  • Marketing specialist
  • Social media coordinator/specialist

Next Steps

To enroll in the Associate of Arts in Marketing courses, you must first apply to San Juan College. It's easy, and you can apply online at any time!

Apply Now

If you are already a student at San Juan College, talk to your advisor about our online Marketing AA program. You can also discuss your transfer options.

Find Your Advisor

Phone: (505) 566-3320

West Classroom Complex,
Room 1911

M-F 8 a.m. - 5 p.m.

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